Public Service Broadcast

About

Singapore’s PSB content aims to celebrate our shared identity, diverse culture and foster a cohesive, connected society. IMDA supports the production of a range of locally-produced PSB programmes to cater to the public’s diverse viewing interests. 

Produced in the four national languages, across various platforms, the genres supported by IMDA include News & Current Affairs, Documentary, Info-Education, Drama, Arts & Culture and Children’s.

PSB aims to foster a connected society through quality, engaging and informative public service content with reach and impact. PSB programmes serve the following national and social interest objectives:

  1. Promote positive social values important to Singapore and Singaporeans
  2. Celebrate our culture and heritage and/or promote cross-cultural awareness
  3. Promote racial and religious harmony
  4. Promote the Singapore identity
  5. Stimulate knowledge and learning, including factual and educational programmes targeting children, youth and the general population;
  6. Foster an informed society via news, information and analysis of current affairs that increase understanding of the world. 

Beyond Free-To-Air

As viewers move to consume content digitally, IMDA has been working closely with Mediacorp to extend its PSB reach through on-demand viewing and production of original online content via Mediacorp’s over-the-top (OTT) service, Toggle. 

At the same time, IMDA has embarked on new partnerships to encourage the growth of PSB content on a variety of new media platforms. Recent partners to the expanding PSB landscape include SPH, Starhub and Viddsee. 

PSB Funds and Schemes

PSB Performance: Measurement and Feedback

Last updated on: 18 Jun 2019