Services 4.0: The Future of Services in a Digital Economy

Services 4.0 is Singapore’s response to the Services and Digital Economy (SDE) Technology Roadmap (6.26MB), envisioning Singapore delivering next-generation services that are end-to-end, frictionless, empathic, and anticipatory to customer needs.

With the service economy evolving from the era of manual services (Services 1.0) to the era of efficient, internet-enabled services (Services 2.0), then to self-services enabled by mobile, wireless and cloud technologies (Services 3.0), the next phase will be one of seamless services that are end-to-end, frictionless, empathic, and can anticipate customer needs in an unprecedented way using emerging technologies (Services 4.0). 

Download the Executive Summary (986.97KB) for an overview of Service 4.0

Services 4.0: An Evolutionary Journey

Services 4.0: An Evolutionary Journey

In Services 4.0, businesses will need to meet changing customer needs quickly, innovate and create new value in order to differentiate themselves from competitors beyond price. 

Emerging technologies will make it possible for businesses to automate repetitive tasks and achieve higher productivity. However, as customers still demand human interactions, businesses should unlock growth by offering human-centric services enabled by emerging technologies. Both worker augmentation and automation will ultimately lead to the creation of new and enhanced jobs for the economy.

To support Services 4.0, the ICM ecosystem will need to respond collectively to deliver solutions that are as follows:


Services 4.0 Hub

Cloud Native Architecture

Cloud Native Architecture provides companies with easier access to emerging technologies, making it more cost-effective and scalable for them, while meeting customers’ demands in an agile manner.

"When we go cloud native, we turn to component services and create solutions by stitching different components from the marketplace. This allows us to respond quickly to customer demands, speed up workflow, encourage efficiency and give service providers an edge in product creation."

The SG:Digital Cloud Community

30 companies and associations from leading enterprises have come together to form the pioneer batch of SG:Digital’s Cloud Community, which promotes the adoption of the Cloud Native Architecture.

"What it means for our companies is that we will not only be able to grow in Singapore, but also regionally and globally because Services 4.0 allows businesses to reach out digitally beyond physical boundaries."

Ravinder Singh
President, Electronics, ST Engineering


“Because Janio is on the cloud, we can expand our capacity very quickly. For instance, we are able to increase our competing capacity in just 3 clicks.”

Mohamed Afiq
Co-founder and CTO of Janio

Making Services 4.0 a reality

To support companies’ participation in the Services 4.0 ecosystem, IMDA has initiated the following projects.

Programmes / Initiatives

ICT SMEs Capability Development

Our local Infocomm Technology (ICT) SMEs are a key engine of growth and digitalisation for other economic sectors. ICT SMEs will need to transform themselves, develop digital capabilities and keep in pace with new technologies and industry practices to remain competitive and relevant in a Digital Economy.

Programmes / Initiatives


Need to produce a YouTube channel video, build a prototype or develop the latest Virtual Reality game? Check out this innovation space at One-North. It has the hardware (the lab) and the software (a panel of advisors and programmes). Get your creative juices going whether you’re into design, data, engineering, ICT or Media.

Programmes / Initiatives

Digital Services Lab

This brings research, industry, users together to overcome digitalisation challenges. Comprised of coders, engineers, data scientists and technical experts, the lab will build new technological capabilities and train a strong pipeline of tech talent.

Companies leading the change in Services 4.0

  • Janio

    Building on the cloud for speed and flexibility

    Janio provides logistics solutions in Southeast Asia, with a simple goal to create an integrated network that shrinks Asia’s supply chain onto a single platform. It has started to build its business on cloud services, which has help it cut down set-up time, develop rapidly through a cloud development tool and scale easily.

  • Singtel

    Driving efficiencies and customer engagement with automation

    Singtel has employed the use of Robotics Process Automation (RPA), where simple and repetitive tasks are carried out by bots, or “robo-colleagues”. Employees can create their own “robo-colleagues”, and a chatbot has been created to handle customers’ queries to provide a better and faster customer service experience.

  • IRAS

    Redefining the taxpayer’s experience

    IRAS has embarked on a new transformation movement that leverages Analytics, Design and Digitalisation to anticipate taxpayers’ needs, connect with them digitally and ensure its workforce is future-ready. It aims to provide taxpayers with a taxpaying environment that is fuss free and low in compliance cost.

Last updated on: 24 Jun 2019